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Star India's Novi Digital Entertainment bags IPL media rights

Dec 20,Brisbane: Novi Digital Entertainment Private Limited, a wholly owned subsidiary of Star India Private Limited, has secured certain media rights relating to the Indian Premier League for a cumulative Rs 302.2 crore over a three-season period, the cricket Board announced today.

BCCI secretary Sanjay Patel said these media rights had been bid for and won for the 2015,'16 and '17 seasons for a cumulative fee "which is substantially higher than the fee of the previous rights period," after the Board's Marketing Committee meeting here today.